Media Relations, Marketing and Promotion Committee

Media Relations, Marketing and Promotion Committee

Chairs: Debbie Coulson, Cathe Hoszowski and Linda Braun

 

Marketing Sub Committee: Team Leaders – Debbie, Cathe and Linda Braun

Duties & Responsibilities:

·      Develop and carry out a Marketing Plan that will promote the Atikokan Bass Classic (ABC) to the general public and fishermen in Atikokan, Canada and the United States using a wide variety of media coverage including radio, TV, print, signage & the web. 

·      Prepare Marketing Budget

·      Produce and arrange all tournament print and radio advertising

·      Set up booth, prepare photos and print materials for Chamber of Commerce Trade Show

·      Set up Bass Headquarters in Mall

·      Apply for funding through various government agencies

·      Contact outfitters for joint area opportunities

·      Contact other tournaments for ideas

·      Contact government agencies on opportunities of promoting the tournament

·      Conduct interviews

 

Web Site Sub Committee: Team Leader – Mike Sorensen

Duties & Responsibilities:

·      Maintain Atikokan Bass Classic web site.

·      Keep “Angler Bio Sheet” and “Volunteer Registration Form” updated on ABC webpage

·      Forward Volunteer Registration Form to Volunteer Coordinator

·      Make photo galleries

·      Post lake maps on Web site

 

Photography Sub Committee: Team Leader – Michael Cameron

Duties & Responsibilities:

·      Set up the stage to take photos

·      take posed and onstage pictures of contestants and winners

·      take photos of all activities throughout the Bass Classic Week

·      organize and process the pictures for the Webmaster

·      set up lighting and block out sun that will fool the cameras’ light meters

·      set up a spot to take ‘posed pictures’ of contestants

·      take pictures of contest winners, children at Children’s Event; and of the spectators and volunteers

·      take pictures of each boat during the “Parade of Boats”

·      organize and process the pictures for the Webmaster to use on our webpage and photos for promotion

·      make sure that Ray Belanger has everything he needs, and the lighting is to his liking, to take video

·      ask a Spotter Boat volunteer to take pictures while out on the lake and at the landing.

·      ask a friend or volunteer to take random pictures of interest during the tourney and send or burn them for you

 

Businesses Community Liaison Sub Committee: Team Leaders - Cathe, Debbie and Linda Braun

Duties & Responsibilities:

Develop and implement a plan that will get and keep local businesses and the general public interested and involved in ABC.

 

New Ideas Sub Committee: Team Leaders – Cathe, Debbie and Linda Braun

Work with the board to develop and implement “New Ideas” that will invoke interest in the ABC from the general public, sponsors, fishermen and the business community. Possible ideas — Walk of Fame?  Bass Classic Mascot?

 

Promotion and Advertising Sub Committee: Team Leader – Mike Sorensen

·      make thank you certificates for sponsors and competitors

·      write letters for other committees (if requested)

·      make name tags

·      keep “Angler Bio Sheet” and “Volunteer Registration Form” on our Webpage updated and sent to correct recipient, i.e., Volunteer Registration Form to Annette Bryk

·      make make photo galleries

·      post maps of Upper and Lower Marmian and Township of Atikokan